Category Growth

Your Comfort Zone is a beautiful, pleasant park. It’s safe, predictable, and easy. The problem is, nothing grows there. If you want to grow a forest, you have to venture into the wild, untamed soil just beyond the fence. This…

Imagine two people, Alex and Sam. Both want to get fit and write a book. In one month, Alex has quit. In one year, Sam is in the best shape of their life and has a completed first draft. This…